CHALLENGERS

Challengers, an extension of Red Bull New Game, was a unique opportunity to deepen our connection with influencers and their audiences. The show provided us with a second window to engage with viewers after they were initially introduced to Red Bull through the main game show. While Challengers was designed as a mid-form piece, we strategically created social content from each episode’s individual challenges to ensure moments that thrived in short-form formats and resonated across platforms.

By focusing on creating easily digestible, impactful moments, we tailored each episode's challenges for quick, compelling social content. These moments were designed to be understood instantly, providing a seamless experience for audiences, whether they encountered them on YouTube, Instagram, or TikTok.

A major part of our strategy was the development of a fully functional standing set within Red Bull HQ. This setup allowed us to be agile and ready to film at a moment’s notice, creating a flexible environment where we could quickly bring influencers into the mix and capture authentic, high-energy content. This on-demand capability made it possible to keep the content pipeline fresh and exciting, ensuring that Challengers maintained an ongoing presence in the social space.