GAMER BUILDS
Creating custom gamer builds was a core part of our strategy to engage and captivate the gaming community. At Red Bull, we didn’t just focus on the final product – we crafted content around every step of the process, taking our audience behind the scenes to see how the magic happens.
From designing and assembling custom gaming rigs to building unique setups tailored for specific games or influencers, we showcased the craftsmanship, creativity, and innovation that went into each project. By documenting the entire journey – from concept and planning to execution and testing – we were able to foster a deeper connection with our audience. They didn’t just see the end result; they experienced the process, the challenges, and the excitement of bringing a vision to life.
@redbullgaming which fightstick would you rock? #redbull #redbullkumite #kumite #competitivegaming #fightstick #customcontroller ♬ original sound - Red Bull Gaming
IN 2023, I ENGAGED YOUTUBER DANNY LUM TO CREATE A FULLY WORKING ROBOT BASED ON KILLJOY’S TURRET. THIS SERIES RESULTED IN TENS OF MILLIONS OF VIEWS BETWEEN RED BULL CHANNELS AND DANNY’S YOUTUBE AND TIK CHANNELS, MOSTLY AS SERIALIZED SHORT-FORM PIECES RELEASED OVER 9 MONTHS.
@dannylum_ Timmy has half of his neck! #killjoy #killjoyturret #KJ #KJturret #valorant #riot #riotgames #engineering #3dprinting #solidworks #mechanicalengineering #maker #arduino #builder #robotics #computervision #nerf #nerfrival #rival #nerfblaster #outofdarts #engineeringstudent ♬ Boy's a liar Pt. 2 - PinkPantheress & Ice Spice
@redbullgaming the 8 components behind building an #irl #killjoy turret #behindthescenes #building #valorant ♬ original sound - Red Bull Gaming