RED BULL INFLUENCER CONTENT

At Red Bull, we embrace the philosophy that "the bull doesn’t speak" – instead, we empower influencers, both sponsored and unsponsored, to carry our message and amplify our brand’s voice. As part of my role, I led the development and execution of strategies that forged deep, authentic relationships with influencers across various platforms.

During my tenure, I played a key role in expanding these partnerships exponentially. We worked closely with a diverse range of influencers, from rising stars to established social opinion leaders, creating dozens of opportunities each year for them to connect with our audience in meaningful ways. These collaborations helped us engage their loyal followers, generate organic buzz, and increase our brand’s reach and credibility.