RED BULL GAMING NETWORK SOCIAL PROGRAMMING

As the Director of the Media Network for Red Bull Gaming, I was responsible for leading and overseeing all social media channels, transforming the digital presence into a dynamic, always-on strategy. Before my tenure, Red Bull Gaming lacked a consistent, continuous social content strategy, which presented an exciting challenge.

I worked closely with my team to develop and execute a comprehensive content plan that not only produced a high volume of engaging social content but also created long-term opportunities for sustained engagement. We designed and implemented a strategy that kept the brand consistently present in the minds of audiences, driving measurable increases in views, engagement, and overall brand love.