MAN ON THE STREET

For our Man on the Street series, we took a bold, social-first approach to engage audiences in a fun and interactive way. Partnering with Mike LaBelle, a pro eMLS athlete, we hit the streets of LA and New York to put people’s gaming knowledge to the test. Combining trivia, Pictionary, and party game elements, this series was designed to be as dynamic and engaging as possible—perfectly suited for the fast-paced nature of social media.

The core of the series was creating a high volume of social content from each shoot day. Every episode was crafted to generate 25-30 unique social pieces optimized for YouTube Shorts and TikTok. Whether it was a hilarious moment of trivia gone wrong, a challenge that had people thinking on their feet, or Mike LaBelle’s unexpected interactions with fans, we ensured each piece captured attention and was shareable across multiple platforms.

This approach not only kept the content fresh but also maximized audience engagement, driving conversations around gaming in a fun, accessible way. By combining humor, competition, and gaming culture, we created a series that resonated with both casual viewers and hardcore gaming fans alike.