GEOGUESSR CONTENT
GeoGuessr, the viral sensation that captivated audiences across social platforms, was a key part of Red Bull Gaming’s content strategy during my time with the team. We recognized the game’s potential early on and capitalized on its momentum by forging a strong partnership with Rainbolt, one of the leading influencers in the GeoGuessr community.
Our collaboration with Rainbolt began by featuring him as a regular guest on our popular gaming shows, which brought a fresh, engaging dynamic to our content. From there, we took things to the next level by inviting him to exclusive Red Bull events, where we created unique, event-based content that resonated deeply with both his audience and ours.
@redbullgaming how long do you think this took #rainbolt ? #geo #geography #geowizard #geoguessr #georainbolt #redbull #givesyouwiiings ♬ original sound - Red Bull Gaming
@redbullgaming Even skydiving can't stop @georainbolt... #rainbolt #geoguessr #skydiving #gaming ♬ original sound - Red Bull Gaming
@redbullgaming Have you ever seen someone win #geoguessr while blindfolded? #geo #geography #geowizard #georainbolt #gaming ♬ original sound - Red Bull Gaming