RED BULL EVENT CONTENT

Events have always been at the heart of Red Bull’s brand, and when I joined the team in 2021, the majority of our strategy, content, and social presence was centered around them. While events remained a key pillar, my team and I worked to evolve the way we created content around these moments, pushing the boundaries of what was possible and expanding our reach in new, creative directions.

We developed fresh content formats, games, and engaging activations to make every event an opportunity for audience engagement and brand storytelling. More importantly, we shifted the focus to the audience, capturing the energy, excitement, and unique moments that happen outside of the main event. By turning the camera on the people attending these events, we created a more authentic, interactive experience that resonated with viewers, amplifying the sense of community and excitement.

This approach allowed us to take event coverage beyond the traditional highlight reels. We created immersive, shareable content that spanned across social channels and gave fans an inside look at the energy and passion that fueled each Red Bull event. The result was a more connected, engaged audience that felt like a part of the experience, long after the event itself had ended.