Red Bull New Game, the high-energy game show that became a cornerstone of our influencer strategy, was meticulously designed with social content in mind. While the show itself had a major impact on Red Bull’s broader influencer marketing efforts, we also crafted it to be a powerhouse for short-form, highly engaging social moments. Every episode was built to deliver a wealth of content that resonated with both the participants and their audiences.

From the very start, we focused on creating individual questions, mini-games, and fun, surprising moments that were short, shareable, and tailored for influencer personalities. These moments were perfect for social platforms like YouTube Shorts, TikTok, and Instagram, where quick, punchy content thrives.

Each episode was engineered to provide a half a dozen “lifts” – stand-out moments from the show that could be quickly extracted and optimized for social. These pieces would highlight influencer reactions, unexpected twists, or comedic gameplay, ensuring that every interaction felt fresh and engaging for the audience. By extending Red Bull New Game in this way, we ensured that the content didn’t just live within the confines of the show, but continued to drive buzz and engagement across social media platforms.