LEGENDARY ACHIEVEMENTS

Our social content strategy around Legendary Achievements was built to extend the series' reach and connect with passionate gaming communities. By focusing on the stories behind these incredible accomplishments, we created content that resonated deeply with viewers and positioned Red Bull as a brand that truly understands and supports the gaming culture at its core. The series gave a platform to unique stories and gaming talents, sparking discussions and building strong emotional connections within these communities.

One of the key successes of this series was its ability to identify and spotlight emerging gaming communities. For example, Legendary Achievements was the first to explore the Trackmania community, shining a light on its competitive nature and passionate fanbase. This spotlight led to further investment from Red Bull, culminating in a global event focused on Trackmania, solidifying our role in helping to elevate new gaming scenes and furthering our engagement with up-and-coming communities.