As a freelance content strategist at Fanbyte, a Tencent-owned media company focused on gaming, I developed engaging content tailored to gaming audiences. Working with a small team of producers, I crafted strategies that resonated with both core and casual gamers, ensuring our content was relevant and impactful. My role involved overseeing the creation of articles, videos, and other digital content that captured the interests of a highly engaged gaming community. Through strategic planning and collaboration, we were able to expand Fanbyte's presence and deepen its connection with the audience.