As Director of Content at El Rey Network, a joint venture between Univision and director Robert Rodriguez, I developed digital shows that complemented the network's linear programming. This included creating mini-documentaries about beloved movies airing on the network and producing parody trailers to engage viewers. I also helped extend the reach of shows like Man at Arms, developing digital properties such as History’s Deadliest Weapons, which ultimately garnered more viewership than the linear broadcast. My role was pivotal in bridging traditional and digital content to drive audience engagement across multiple platforms.