Starring and executive produced by 'Project Runway' Judge Nina Garcia, the new interactive series allows viewers to take on the role of the Hollywood stylist as they dress a client for a big event against a tight budget.
In Clothes Call with Nina Garcia, Garcia sets the scene and challenges viewers to style a client for an upcoming getaway, night out or another outing. Viewers will have a limited amount of cash to complete the look. As viewers build the outfit, the budget keeps a running total until viewers finish successfully or break the bank. Garcia dishes insider takeaways and industry secrets based on the viewer's choices in each episode.
"I'm really excited about the future of entertainment, and I think that interactive video will be widely adopted by consumers and content creators alike," said Nina Garcia. "I'm thrilled to be getting involved from an early stage with this series as it a great blend of entertainment and education when it comes to dressing."
"With Clothes Call with Nina Garcia, we aimed to develop a creative series that blends storytelling, gaming, and interactivity," said Jordan Hill, GM & SVP of Vertical Networks. "Interactive elements take the viewer from passively watching to actively engaging, which allows them to control the narrative and become part of the experience. This is where I believe the direction of digital content is headed."
"The team at eko is thrilled to be working with incredible partners like Vertical Networks and Nina Garcia on such a groundbreaking and fun interactive show like Clothes Call with Nina Garcia," said Daniel Laikind, Head of Development and Production at eko. "It shows us the world of fashion and style in a brand new way and will be an amazing example of what choice-driven content can and should be."
The interactive fashion series will have 12 episodes in total.
Play the game here - LINK
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