For the Sony MDR-X10 headphones campaign, which positioned the product as Sony’s answer to Beats by Dre with Simon Cowell’s endorsement, I worked with Omelet to create a comprehensive set of assets. This included a broadcast spot, a sizzle reel, a longer feature piece with Simon Cowell, and several dozen editorial photos. The campaign was designed to highlight the headphones' superior sound quality and unique appeal through a mix of dynamic video content and striking visuals. My role was integral in developing content that resonated with the target audience while aligning with Sony’s brand image.