20 year vision-led digital media veteran specializing in Programming Strategy, Series Development, Interactive Content and Branded Content. Strong expertise in new media, including YouTube, Twitch, & TikTok focusing on the intersection of technology and content. Proven track record of driving viewership and building audiences for brands.

RED BULL MEDIA HOUSE - Santa Monica, CA

Director, Gaming Network | 2021-2024

Oversaw  all content production, programming, social publishing, strategy and communications for Red Bull’s Media Network, Gaming vertical (both enthusiast and esports). Managed team of 6 employees.

• Led the media operations for the North American gaming audience of 60M+, by far Red Bull’s largest.

• Led global and national events including broadcasts, influencer marketing, content production & communications, garnering 300K+ concurrent viewership & project reach up to 200M. 

• Oversaw all Gaming social channels (TikTok, Twitter, Instagram) doubling viewership every year and accounting  for 90% of all global social posts.

• Launched a US focused YouTube channel that immediately  doubled  viewership, quadrupled engagement and grew priority GenZ and female audiences.

• Developed a wide ranging  influencer strategy that solidified Red Bull’s place  in streamer culture through content commission, influencer marketing, event investment, sponsorship and event attendance.

• Led Red Bull’s partnership activations with Sony, Capcom, Riot, Activision, EA and Ubisoft. 

• Developed audience via third party events such as LCS, VCT, Evo, Combo Breaker, CEO and Twitchcon.

TWITCH - Los Angeles, CA

Contract, Content Development & Production | 2020

Led content strategy, monetization and production for the /twitchgaming O&O channel

• Built a community of 225K+followers in less than 4 months, one of the fastest growing on Twitch.

• Developed new programs including a weekly gaming news show, an esports commentary show, 5 competitive gaming shows, and a suite of brand funded content programs.

• Led Twitch’s first RFP for new content formats from production companies. Total budget of $4.5 million resulted in 10+  live shows.

VERTICAL NETWORKS - Venice, CA 

Vice President, Content Development + Brand Strategy | 2018-2019

Led branded partnerships and content, show development, sales and strategy for mobile-first content studio, a joint venture between Snapchat and Elizabeth Murdoch. Managed one employee.

• Spearheaded all content development across social, digital and linear for Gen Z audience. 

• Developed, packaged and sold 6 original content series to Facebook, Snapchat, and Eko.

• Led multi-platform testing efforts to expand to YouTube, Instagram and TikTok.

• Developed and produced interactive series Clothes Call with Nina Garcia for Walmart’s Eko platform.  

• Led all monetization efforts encompassing branded content, content sales and DTC sales.

• Conceptualized marketing campaigns based on RFPs and pitched creative to clients. 

MASHABLE - Culver City, CA

Director of Video | 2015-2017

Managed a video programming portfolio across YouTube, Facebook, Snapchat and Instagram for top technology publisher. Managed 12 producers in all major markets.

• Oversaw content studio, producing  editorial, branded, and long-form and short-form live content.

• Built first-ever  esports news and video team, and developed a content strategy around event coverage.

• Built a Facebook focused video news team, publishing  dozens of videos per day.

• Developed and executed scripted and unscripted content for major networks (Bravo, National Geographic, Turner, and NBC).

BUZZFEED MOTION PICTURES - Los Angeles, CA

Senior Creative Producer | 2013-2014

Oversaw high volume creative development and production of branded content and brand supported series within social video headquarters. Managed team of 5 writers and producers.

• Launched Buzzfeed Motion Pictures Studios, leading creative operations.

• Conceptualized branded marketing campaigns based on RFPs, with dozens of requests per week.

• Established sales processes with international and account teams for the new branded content division.

OMELET - Culver City, CA

Senior Producer | 2011-2013

Managed all aspects of video production, from creative development through delivery, for mid-sized advertising agency specializing in tech, new media and entertainment clients. Managed 2 employees.

• Accounts: Windows Phone, Microsoft Windows 8, Microsoft Surface, Sony,  Walmart, HTC, Whole Foods Market, HBO, Showtime, Coffee Bean, Marvel, Hormel, AT&T, Red Bull & Samsung.

• Acting Head of Production, budgeting and scheduling all  agency video projects.

• Developed a very profitable  internal post production team for quickturn projects and client requests.

• Facilitated  new client acquisition  with  creative pitches,sizzle reels, and presentations.

• Managed outside production companies with statements of work, service agreements, and RFPs.

CBS INTERACTIVE - San Francisco, CA

Managing Producer | 2006-2010

Managed all aspects of FilmSpot/MovieTome, CBS Interactive’s movie entertainment site. Managed a team of 3.

• Managed all product and editorial for CBS’s film site, leading freelance developers and in-house writers and data producers to develop a film focused audience within the large CBS digital entertainment network.

• Worked with the account team to sell targeted ad inventory and execute branded content projects. 

• Led studio communication  for press kits and studio assets such as trailer premieres. 

• Supported other CBS Interactive entertainment properties, including podcast production for TV.com, video production and development for GameSpot, video production for Last.fm and CNET.